Pronamel Strong and Bright Toothpaste Banner

The Science Behind Pronamel® Strong & Bright

The acids found in everyday diets can gradually weaken and thin enamel, making teeth appear duller and more yellow over time. This can be a problem for many people who want to achieve whiter teeth. That’s why Pronamel® Strong & Bright works to defend teeth against the effects of acid erosion.


Illustration of the Protective Tooth Enamel


  • Contains an optimized fluoride formulation that strengthens enamel by allowing minerals to more easily bind to the tooth
  • Protects teeth against wear in the event of an acid attack by reducing the loss of minerals from teeth
Illustration of Tooth Enamel


  • Optimized formulation contains silicas that don’t interfere with the uptake of fluoride
  • Silicas work to whiten teeth by gently polishing away stains

Through this dual action formula, Pronamel® Strong & Bright actively strengthens enamel and polishes away stains for brighter, whiter* teeth.

 *vs. Pronamel® Daily Protection

The Development of Strong & Bright

Learn about the benefits of Strong & Bright for strong, healthy enamel.

Woman Smiling with Healthy Tooth Enamel

The Importance of Enamel-Safe Whitening

Learn why keeping your enamel safe is important, especially if you want healthy, white teeth.

Woman Smiling, Showing White Teeth and Holding a Toothbrush

5 Ways to Keep Your Tooth Enamel Strong

Learn some simple steps you can take to start protecting your tooth enamel from acid erosion.

Woman Smiling with White Teeth Wearing Hat Sunglasses Thumbnail

Strong Looks Good on You

See how building a strong foundation with Pronamel® Strong & Bright can help you look and feel your best from the inside out.